Insights

Learn how to accurately measure loyalty with the Customer Loyalty Index. Includes the standard Customer Loyalty Index questionnaire.

We explore how to price services for a business using a combination of proven techniques, so that your service business pricing is fair and profitable.

A guide on how to improve CTR for your website, email campaigns, Google Ads, and social channels, using clever psychology, plus info on what is a good CTR.

Customer loyalty is crucial for business growth. We explore 17 effective ways to build lasting customer loyalty, and achieve big revenue returns.

If you can afford it, buying a business is an attractive way to grow. Here are the most important pros and cons of business acquisition.

Market segmentation lets you speak to your customers on a personal level, and create products and services they need.

Strategic partnerships are a powerful way to join forces and create more revenue. Learn how to build strategic partnerships and nurture them to success.

An A-Z list of web lingo and web design terminology, so that you learn the most common (and confusing) terms to better understand web professionals.

Your Net Promoter Score tells you how satisfied and loyal your customers are—key factors for business growth. Learn how to measure NPS for your business.

A step-by-step guide on how to create a marketing budget, based on what makes your business money. No more guesswork!

Mission vision values provide purpose for your company. Here's how to make a vision and mission statement that will win you more customers.

The most profitable market growth opportunities that allow you to expand to new markets, based on Igor Ansoff's famous matrix.