Blog

What is digital media? We explore the definition of digital media, the types that can be created, the value of a digital media strategy, examples and more

Broaden your customer base with market development. Includes how to create a market development strategy, and some market development examples

Clear guidelines on how to respond to a negative Google review, with examples of excellent responses

A list of essential ways to boost sales and increase your market share, and take profits from your competitors

Consumer buying behaviour lets you predict how people will act in the future, so you can provide better products, better marketing, and better support

An easy-to-follow guide on writing a one page marketing plan. Includes a free downloadable template for you to fill out and stick on the wall.

A step-by-step breakdown of the 7 stages of a sales process, and a sales process flowchart for your team to follow

What is benchmarking? We explore the ins and outs of this powerful comparison techniques, and how it can help to grow your business

The purpose of a website for a business, with the key reasons why you need a company website to succeed in the modern age

Market penetration is a time-tested growth strategy that can provide a burst of success when well executed. Learn all about the strategy!

The vital importance of a marketing budget, and how it can help to steer your business to growth

Learn how to accurately measure loyalty with the Customer Loyalty Index. Includes the standard Customer Loyalty Index questionnaire.