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2016-07-29 15:01:53 Media Heroes

BUSTED: 7 SEO Myths You’ve Heard From Brisbane SEO Companies

Alistair Roberts
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Here’s the story—you’ve approached two or three SEO companies and they’ve all come back with wildly different strategies and phenomenally different prices. When every SEO company has a different approach, how do you know what’s true and what’s a myth? We know SEO. We live and breathe it. So we’re here to be your small business heroes—smashing SEO myths and saving you big bucks!

SEO Myths Debunked

SEO Myth 1: There’s only one way to boost search rankings

If a local SEO company has told you it’s their way or the highway, they’re probably telling you fibs! There is no one set ‘way to SEO’. There are good ways to do it, and there are bad—that’s true. But SEO is both an art and a science and simply spamming links is not a sustainable way to build your presence and your brand online. If a digital marketing sales shark has told you about their ‘exclusive’ network of link producing websites—that’s not a good thing. That’s called a Private Blog Network—and is officially on Google Spam Team’s Most Wanted List. A few years back, one of Australia’s top-ranked SEO companies left clients high and dry when their work got them penalised. They simply closed up shop and reopened under another name. Just because it’s big, doesn’t mean it’s safe.

SEO Myth 2: Set and forget SEO is a thing

The truth is, your business is nothing like any other business. Your challenges and opportunities are wildly different to your competitors’. That is why there is no one size fits all SEO strategy. In fact, if they’re trying to push you onto a set and forget program, you’ll be paying for EVERYTHING. The stuff that the local frock shop needs, the stuff that the B2B stationery company needs, and somewhere, deep inside your rather pricy package, is some of the stuff you need. Maybe enough of the stuff to get you some OK results every month but probably not enough to get you REAL ROI. Your SEO plan needs to be based on your business’s challenges, your industry’s challenges, your goals and your contacts—and it needs regular review and updating.

SEO Myth 3: Trust us, you don’t need to worry your pretty little head about SEO

Ever feel like you’re dealing with an infuriating used-car salesman? The fact is, you can be a powerful driving force in your own SEO—but most SEO companies won’t tell you that! If you’ve got contacts with powerful websites, getting links from them can be as simple as asking. Those links will go a long way to kickstarting your SEO campaign. SEO is hard but elements of it can be easy. You should also be actively checking your Google Analytics and Search Console reports to ensure they’re doing everything they promised! Don’t ever be told that your business is none of your business.

SEO Myth 4: The legend of the rainmaker SEO company

Give ’em your money and they’ll rain your keywords down all over page one … guaranteed fast. This is one of the most popular myths perpetrated by SEO companies in Brisbane. Anyone can slam page one with keywords, especially ones that will never ever lead to sales. The reason some Brisbane SEO companies can get you to number one with a bullet is that the keywords they target for you are ones nobody else wants. Meanwhile the keywords that everyone wants will do what all keywords do, slowly grow over time … don’t pay extra for no return on investment.

SEO Myth 5: Big clients mean big results

Your small business can be handled by the same SEO company that does MEGABRAND! Pretty prestigious, huh? It’s worth stretching your budget to its absolute limits right? What they don’t tell you is that MEGABRAND does extensive media and PR campaigns that cost a bomb … like a big dirty bomb … that would easily destroy your small business. From those campaigns they get amazing SEO oomph from the act of spending the money—and attract free, natural links as bloggers and other webmasters link to their campaign in their content. Getting lots of media exposure is an amazing way to up your search rankings, but it’s not entirely down to your SEO company. If you’re being dazzled by big names, be sure to ask your SEO company how much they can take credit for!

SEO Myth 6: SEOs sit around in a big room collaborating on ideas

A surprising number of SEO companies are a single person shooting emails back and forth to contractors in India and the Philippines. An article written by someone who doesn’t speak English as a first language will sound that way and that will reflect on your brand and your ROI. Similarly, link building done in a foreign country, on foreign websites, will not have the same impact, trust and SEO signals as local, high-quality links. While some elements of your digital marketing strategy can be done anywhere, by anyone, be sure to find out who will be doing your work.

SEO Myth 7: My assistant can do SEO—we’ve got a plugin for that

SEO plugins—aren’t they fabulous? WordPress users are spoiled for choice. Sadly, they don’t ACTUALLY do SEO. Neither does your assistant. WordPress plugins and other ‘SEO tools’ help you organise your content in a way that search engines understand. They bring all those pesky elements that need optimising together in one simple box—with a cute little green light that gives you a definite sense of satisfaction.

Here are a few of the things they don’t do:

  • Keyword research
  • Competitor research
  • Keyword difficulty analysis
  • Long tail keyword analysis
  • Information architecture
  • Internal linking strategy
  • Link juice distribution
  • Click through optimisation
  • Robots Tags and crawl compliance
  • Snippet mark-up
  • Trust elements
  • Bounce-rate reduction and time on site tactics
  • AMP optimisation
  • Sitemap submission
  • Page speed optimisation
  • Code bloat minimisation
  • Search Engine Code compliance
  • LSI keyword research (in fact, they whole heartedly encourage over-optimisation!)
  • Conversion tracking
  • Funnel management
  • Link building
  • Link quality analysis
  • Influencer outreach
  • Amplification tactics
  • Anchor text analysis
  • Campaign monitoring
  • ROI tracking

And yes, you will probably need most of that stuff. Maybe not all, but quite a bit of it. While your assistant might be a deft hand at making that little Yoast light go green, this stuff is actually what goes into SEO. Connecting with an excellent Brisbane SEO company means you’ll get all the things you need and none that you don’t. They won’t sell you on rainmaking dreams and they will make sure that you’re squeezing every drop from your digital marketing budget. Sounds like a job for a small business hero right? How can we help? Get in touch with us and talk to one of our heroes today!

Topics: Insights

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